Big Shots

You may consider Jack Daniel an old friend, Jose Cuervo a long-respected adversary, and Captain Morgan a trusted companion on many a foggy yet unforgettable adventure. But, as with so many drinking buddies, you probably don't know a thing about who they really are. Now, A.J. Baime, articles editor for Playboy magazine, offers a crash course on the men behind our favorite labels, including: Jim Beam € Jack Daniel € Jose Cuervo € Johnnie Walker € Baileys Smirnoff € Bacardi € Seagram € Captain Morgan € Dom Perignon Beefeater € Hennessy